Privacy Policy

Who We Are

Prop-Pie Ltd is a UK-based property investment platform that uses AI-powered analysis to find, score, and deliver investment-grade property deals to our members.

Prop-Pie Ltd
Company Registration Number: 16374446
Registered Address: 3b Lockheed Court, Preston Farm Industrial Estate, Stockton-On-Tees, England, TS18 3SH
Email: support@prop-pie.com

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Prop-Pie Ltd is the data controller responsible for your personal data.

What Information We Collect

We may collect and process the following personal data:

• Account information — your name and email address, provided at registration.
• Authentication data — your password, which is stored in hashed form (we cannot see your actual password).
• Investment preferences — your selected property types, locations, budget range, and investment strategies, provided during onboarding.
• Payment information — processed securely via Stripe. We do not store your card details on our servers. Stripe handles all payment data in accordance with PCI-DSS standards.
• Usage data — information about how you interact with the platform, including pages visited, features used, and actions taken.
• Technical data — IP address, browser type, device information, and operating system, collected automatically when you access the Service.

How We Use Your Information

We use your personal data for the following purposes:

• Account management — to create and maintain your account, authenticate your identity, and manage your subscription.
• Property matching — to personalise your dashboard and match you with relevant property deals based on your investment preferences.
• Subscription billing — to process payments, manage your subscription plan, and handle free trial periods.
• Email communications — to send you welcome emails, deal alerts, weekly digest emails, and important service updates.
• Platform improvement — to analyse usage patterns, improve our scoring algorithms, and enhance the overall user experience.
• Legal compliance — to comply with our legal obligations, including tax and accounting requirements.

Lawful Bases for Processing

Under the UK GDPR, we rely on the following lawful bases to process your personal data:

• Contract performance — processing necessary to fulfil our contract with you, including providing your account, managing your subscription, and delivering the Service.
• Legitimate interests — processing necessary for our legitimate business interests, including platform improvement, analytics, fraud prevention, and ensuring the security of the Service. We balance these interests against your rights and freedoms.
• Consent — where you have given specific consent, such as opting in to marketing emails or promotional communications. You may withdraw consent at any time.
• Legal obligation — processing necessary to comply with legal requirements, such as tax reporting and financial record-keeping.

Who We Share Your Data With

We work with trusted third-party service providers to operate the platform. Your data may be shared with the following parties, strictly for the purposes described:

• Stripe — our payment processor. Stripe handles all payment transactions and stores your card details securely in accordance with PCI-DSS standards.
• Supabase — our database hosting provider. Your account data and preferences are stored securely on Supabase infrastructure.
• Meta / Facebook — we use the Meta Pixel for advertising measurement and audience targeting. Data shared with Meta is anonymised and used to measure the effectiveness of our advertising campaigns.
• Airtable — used for CRM and internal operations to manage member communications and support.
• WordPress — our website hosting and content management system.

We do not sell your personal data to any third parties. We only share data with the providers listed above, and only to the extent necessary to deliver the Service.

Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy:

• Account data — retained while your subscription is active, plus 12 months after cancellation to allow for account reactivation. After this period, your data will be deleted or anonymised.
• Payment records — retained for 6 years after the transaction date, in accordance with HMRC requirements for financial record-keeping.
• Marketing consent records — retained for as long as necessary to demonstrate compliance with consent requirements.
• Usage and analytics data — retained in anonymised form for platform improvement purposes.

You may request deletion of your data at any time by contacting support@prop-pie.com. We will comply with your request unless we are legally required to retain certain records.

Your Rights

Under UK data protection law, you have the following rights in relation to your personal data:

• Right of access — you can request a copy of the personal data we hold about you.
• Right to rectification — you can request correction of any inaccurate or incomplete data.
• Right to erasure — you can request deletion of your personal data, subject to legal retention requirements.
• Right to restriction — you can request that we restrict processing of your data in certain circumstances.
• Right to data portability — you can request a copy of your data in a structured, commonly used, machine-readable format.
• Right to object — you can object to processing based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us at support@prop-pie.com. We will respond to your request within one month.

If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

Cookies & Analytics

We use a limited number of cookies and similar technologies on the Service:

• Session cookies — essential cookies used for authentication and maintaining your logged-in state. These are necessary for the Service to function.
• Meta Pixel — used for advertising measurement, tracking conversions from our Meta/Facebook advertising campaigns, and building anonymised audiences for ad targeting.

You can manage cookie preferences through your browser settings. Please note that disabling essential cookies may affect your ability to use the Service. For more information, please see our Cookie Policy.

International Transfers

Some of our third-party service providers (including Supabase and Stripe) may process your data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place to protect your data, including:

• Transfers to countries with an adequacy decision from the UK Government.
• Standard contractual clauses approved by the UK Information Commissioner.
• Service providers certified under recognised data protection frameworks.

You may contact us at support@prop-pie.com for further information about the specific safeguards in place for international data transfers.

Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it, including:

• Encrypted connections — all data transmitted between your browser and our servers is encrypted using HTTPS/TLS.
• Hashed passwords — your password is stored using industry-standard hashing algorithms. We cannot access your actual password.
• Access controls — access to personal data is restricted to authorised personnel on a need-to-know basis.
• PCI-DSS compliance — all payment processing is handled by Stripe, which is fully PCI-DSS compliant. We never store your card details on our servers.

While we implement robust security measures, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security but are committed to protecting your data to the highest practical standard.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be published on this page, and the “Last updated” date at the top will be revised accordingly.

Where changes are material, we will make reasonable efforts to notify you by email or through a prominent notice on the platform. Your continued use of the Service after any changes take effect constitutes your acceptance of the revised policy.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Prop-Pie Ltd
Company Registration Number: 16374446
Registered Address: 3b Lockheed Court, Preston Farm Industrial Estate, Stockton-On-Tees, England, TS18 3SH
Email: support@prop-pie.com